What do people look for in a job? 4 trends for tech employers in 2025

This Valentine’s Day, thousands of people will be searching for their perfect match. But it’s not a soulmate they want – or even someone to chill with – it’s their next job. 

As an AI recruitment agency, working with some of the best tech talent around, we know what candidates want. Because they tell us every day. So if you’re an employer looking to hire top tech talent in 2025, this post is for you. 

1. Job security

With struggling global economies, uncertainty-as-the-norm, and the eye-watering cost of living, it’s no wonder tech professionals crave job security. But how can you showcase this as an employer? It’s not like you can guarantee people a job for life. 

The key is to demonstrate strength of leadership and transparency – an ability to guide the organisation through uncertainty, roll with the massive tech-driven transformation that’s happening across all industries, and communicate openly with employees. 

2. Flexible working

Today’s tech hires expect control over how they work. But this can take many guises. At one end of the scale, there’s flexible working schedules and/or the ability to work from home; at the other end, there are fluid organisational structures that let employees float between projects of their choosing. 

Whatever approach you choose, attracting top tech talent means you’ll have to balance business requirements with desirable flexible working. 

3. Shared values and belonging

Think of this as chemistry, but between employers and employees. And listen, we’re not just feeling warm and fuzzy because it’s Valentine’s Day – humans need to feel connected. We need to feel like we belong, and that we’re part of something bigger. 

When hiring tech talent, make sure your company has a clear mission and values so that prospective employees can see whether they’re a good fit. 

4. Tech-savvy leaders

We’re coming full circle here, because a big reason for job security anxiety is the relentless pace of technological change. Tech talent and AI talent aren’t immune to this – they share the same concerns as other employees. But they also want to see employers embracing new technologies, not hiding from them. They want leaders who are comfortable with technology and innovation. Leaders who frame technology as an enabler, not a threat. Leaders who use technology to make work better.

To demonstrate this, you’ll need a clear technology strategy (including AI and data), as well as programmes for upskilling employees across the business.

Searching for the best technology talent? Let Roc Search find your ideal match.